How a 96% drop in foot traffic led Brisbane Airport Corporation to build a six-figure eCommerce website in 16 days and for $400.
Add To Cart Podcast
🎧 LISTEN TO THE EPISODE HERE
In this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks.. Mike As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves with sales well into the six figures already.
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Questions answered in this episode include…
- What options did Brisbane Airport consider to combat the 96% loss of foot traffic?
- What were some of the challenges in making such a significant change so quickly?
- What technology are you using?
- How long did it take and how much did it cost to get the site up and running?
🔥 HOT TIP
Focus on the foundations for MVP’s
The business complexities such as duties, fulfilment process and stakeholder onboarding were real for this MVP. But they really set the foundations for success.
You can always come back and pay more attention to design, payment options and expanded range. These are features that will continually be evolving can be improved over time. However, they can be a time suck if you aim for perfection in an MVP.
Remember, your eCommerce store is the baby you give birth too and never stop feeding. You’ve got to focus attention in on the foundational enablers and get the pretty stuff right as you go.
About our guest
Michael Doyle has worked across an envious number of industries and for an eclectic group of leaders during his 20 year marketing career, but the common thread is a certain knack for finding himself involved with organisations during key inflection points. From start-ups to big institutions, Mike’s entrepreneurial spirit and ability to connect with people has inspired many a new perspective and certainly been the catalyst for some great success.
You can contact Mike on LinkedIn.
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