If action without strategy is wasted effort, strategy without action is self-destruction. Given the pace at which our customers, technology and competitors are changing; a failure to act quickly is our quickest path to irrelevance. And I don’t know any organisation who is aiming for irrelevance.
12HIGH actively transforms business strategy. Business strategy is too often passive. It is too rigid. It is too often theoretical. It is too often presumptuous. We believe business strategy is your greatest weapon. It shouldn’t be treated as a chore. But in order for strategy to be effective, we need to change how we approach it.