All the latest eCommerce news and insights from 12HIGH.
Followers, Footwear & Fashion Week: The TWOOBS Story | #046
Jess & Stef share their journey from fashion bloggers to businesswomen
CHECKOUT Alison Covington from Good360 Australia | #045
CHECKOUT Alison Covington from Good360
Giving is the New Selling: The i=Change Story | #044
Jeremy shares the power of giving for retailers
Arming the Rebels: Inside the world of Shopify Plus with Rhys Furner | #039
Rhys gives us a taste of Shopify culture
Billion Dollar Dream Seller: The Tatts digital lotteries machine | #037
Sharon talks tickets, tech stacks and big win dreams
Hi-Vis on Mental Health: The TradeMutt Story | #035
Workwear and mental health…This is a Conversation Starter
eCommerce Payment Trends in 2020: What’s changed and what’s coming | #033
Chris updates us on fin-techs, payments and digital banking.
Solving the Internet’s Checkout Problem: The Fast Story | #031
Domm shares how a forgetful grandma inspired him to build a unique checkout solution…fast!
Colour & Confidence: The JUMBLED Story | #030
Pip shares her regional fashion retail journey and reminds us that more is more, less is a bore!
eCommerce Entrepreneur School: From Temando to Lyre’s Spirit Co. with Carl Hartmann | #029
Serial entrepreneur Carl Hartmann, talks Temando, kite surfing and cocktails!
Building Australian eCommerce Giants: Secrets & Strategies from Catch Founder, Gabby Leibovich | #028
Gabby shares how he built one of Australia’s biggest eCommerce successes
COVID-19: Six months On. Where is Australian eCommerce now? | #027
Six months since we last chatted, our favourite industry experts discuss the new rules of the game in a COVID-impacted Australia.
Jeans for Freedom: The Outland Denim Story | #026
Founding CEO James Bartle talks sustainable fashion, equity crowdfunding and Meghan Markle.
Paddock to Pixel: The Hagen’s Organics Story | #025
Oliver and Ruby share the importance of transparency in running their organic butcher’s shop.
You LVLY F*cker: Appealing to the Millennial Customer | #024
Hannah and Verity share the story behind the success of their LVLY gift-giving business.
Domino’s Digital Growth Secrets | #023
Pizza giant, Domino’s and the journey from online pioneer to 2.4bn annual digital sales.
Bootstrapped and Brave: The Merry People Story | #022
Danielle Holloway, Founder of Merry People, on standing by her vision and product.
The Do’s and Don’ts of Influencer Marketing | #021
Learn how to choose and manage the right influencer for your brand
The Mistakes That Made Us: How Mr. Pool Man Transformed the Pool Industry | #020
Turning a family pool store into an eCommerce powerhouse
The Insider’s Guide to TikTok: How short-form video boosts eCommerce conversion | #019
Learn how short-form video boosts eCommerce conversion
Passion & Polish: The Kester Black Story | #018
Learn how the world’s first beauty B Corp continues to grow.
Beyond Click & Collect: Driving Digital Traffic In Store | #017
Discussing Reserve Online Pick Up In Store – the technology, metrics and opportunities.
Failed at omnichannel? Don’t assume e-commerce will save you.
We’ve seen lots of omnichannel retailers almost go out of business but instead go “online only”. What makes them think they will excel in eCommerce?
How Big W did Good with excess goods | #016
Big W and their solution to excess goods with matchmaker Good360
DIY eCommerce Platform Selection Toolkit
12HIGH’s DIY eCommerce Platform selection gives you the tools to make the right technology decision which will underpin your eCommerce growth.
The Retail HackGames | #015
The inside word on the inaugural Retail HackGames from its creator and the winning team.
Michael Hill eCommerce ERP and Payment Project Testimonial
12HIGH were engaged by Michael Hill to help transition their online payments onto the Adyen platform and transition their eCommerce, Customer Service and warehouse teams over to Microsoft D365.
How to turn a 4am idea into a million dollar business | #014
Chris discusses channel strategy, manufacturing & wholesale and the power of community.
The Future of Australian Fashion | #013
Former Editor of Harper’s Bazaar shares her vital fashion retail tips.
We tested COVID innovations. Here’s what we learnt.
We road tested the latest retail innovations to see if the hype lived up to the customer experience.
What does Facebook Shop means for Australian retailers?
In this five minute discussion with Which-50, Nathan discusses how Facebook Shop can change the eCommerce game for Australian retailers.
How subscriptions can turbo charge eCommerce | #012
Carolyn explains how to embrace subscription models, increase customer loyalty and generate more predictable revenue.
How to know what customers really want | #011
We explore effective customer research methods, impactful experiences and physical vs digital spaces.
How small business can use eCommerce to survive COVID
While in lockdown, Nathan caught up Kassi Cartia from Kartia Designs to discuss eCommerce 101 and how Australian small businesses can navigate COVID-19.
Rapid COVID response: 6-figure eCommerce in 16 days | #010
How Brisbane Airport Corporation to build a six-figure eCommerce website in 16 days and for $400.
What retailers really want from tech partners
Here’s a few tips how tech partners can add real value to help retailers during COVID-19
eCommerce Fraud | #009
Ata Gokyildirim shares his unique approach to tackling the multi-billion dollar problem that is fraud in retail.
eCommerce Masterclass: April 2020
In this 90-minute online masterclass, learn what drives people to convert and get practical steps to activate these on your website right now.
COVID-19: Australian eCommerce Impact | #008
Marketing experts, Kate Collinson and Craig Somerville join us to dissect the initial impacts of COVID-19.
eCommerce Coaching
We work with you and your team to analyse results and evolve strategy in real-time.
90 Day Growth Plan
We deliver a clear plan forward with prioritised actions, owners and timeframes.
eCommerce Experience Audit
We analyse your eCommerce experience to identify quick wins and strategic opportunities.
The Customer Experience Bucket List | #007
We are joined by CX expert Danny Phillips to help retain your most valuable customers.
Retail in the time of coronavirus
The sudden world shift has changed the mindset of customers. And we need to respond quickly.
How NOT to be a boring retailer
We list five points to check if you are at risk of becoming a boring retailer. Time to take control of your own destiny!
Secondhand Commerce | #006
Yasmin Grigaliunas, CEO & Co-Founder of the World’s Biggest Garage Sale talks secondhand commerce.
Online competition didn’t kill Jeanswest. Boring retail did.
Jeanswest wasn’t a victim of tough trading conditions or online competition. They were a victim of boring retail. Here’s why.
The forgotten metrics of retail
The lure of machine learning and artificial intelligence is tempting. But have we solved the basics?
eCommerce Accounting | #005
We are joined by Jason Andrew, chartered accountant and corporate advisor.
Last-minute Christmas gift ideas from innovative retailers
Internet connected rosary beads. Cornflakes flavoured beer. Tie dyed Crocs. Need more ideas for Christmas?
Email Automation | #004
Jason Anderson from Andzen shares his tips on where to start with email automation.
Wolves in sheep’s clothing? The future of retail partnerships
Successful retail is built on great partnerships. But they are not always as they first appear.
Headless Commerce | #003
Josh Newport from Shopify Plus joins us to discuss the pros and cons of headless commerce.
There’s no longer a retail status quo
What would happen if eCommerce was invented before bricks and mortar? Would we be having the same conversations?
Smart Discounting | #002
Dave Dennings discusses how to discount season without giving away all of your margin.
How to offer Black Friday discounts without killing your business
We explore some strategic ways to offer discounts to clients without giving away all the margin.
Metrics that Matter | #001
Josh Newport from Shopify Plus shares the best growth metrics for your eCommerce growth.
Stone & Wood eCommerce Strategy Case Study
We helped Stone & Wood with a clear strategic roadmap and action plan to grow their Direct To Drinker business.
Water 3 Digital Audit Case Study
Through a digital audit, Water3 uncovered a new approach to their digital marketing technology.
The Digital Social: November 2018
The final Digital Social for the year saw a sold out event! Thanks to everyone in Brisbane’s digital scene who joined us. A good night – and a few too many Great Barrier Beers – was enjoyed by all.
5 ways eCommerce has changed this Christmas. Are you ready?
It’s less than three months until Christmas! As a retailer, you’re excited at the prospect of your most lucrative season or full of dread as you face the unknown. This year there have been five major eCommerce shifts you need to know about to ensure success.
Shopify Meetup highlights: Augmented reality, story telling & Facebook for eCommerce
Last night, Shopify merchants, agencies and experts got together fto break the record for a #shopifymeetup. Read the latest on augmented reality, story telling and targeted social ads for eCommerce.
10 Bloody Good Australian Digital Podcasts
Looking for digital podcast inspiration? Here are ten amazing digital podcasts with an Australian flavour. These podcasts range from strategy to marketing to business to technology to entrepreneurship. Some aren’t pure digital podcasts but are driven by digital themes.
The Digital Social: June 2018
The June 2018 Digital Social was held at The Mill in Fortitude Valley and featured Myles Lawlor, Head of Technology at YouFoodz who shared with us how YouFoodz approach predictive modelling, selling in customer centricity and scaling a high growth business. See what it’s all about here…
World’s Biggest Garage Sale eCommerce Strategy and Shopify MVP
12HIGH worked with the World’s Biggest Garage Sale to design to develop their eCommerce launch strategy and MVP Shopify site.
Practical tips to changing culture as part of your digital transformation
Earlier this week, I was featured in the Which-50 cover story, ‘Change Is Hard. Here’s How To Build A Culture That Delivers Your Digital Transformation‘.
12HIGH Takes Off
If action without strategy is wasted effort, strategy without action is self-destruction. Given the pace at which our customers, technology and competitors are changing; a failure to act quickly is our quickest path to irrelevance. And I don’t know any organisation who is aiming for irrelevance.
12HIGH’s approach to transforming business strategy
12HIGH actively transforms business strategy. Business strategy is too often passive. It is too rigid. It is too often theoretical. It is too often presumptuous. We believe business strategy is your greatest weapon. It shouldn’t be treated as a chore. But in order for strategy to be effective, we need to change how we approach it.
5 critical elements to ensure a successful digital transformation strategy
A solid digital transformation strategy is the first step to ensuring you have the foundations to refocus your people, resources and efforts in the right direction. So what are the key elements you need to get right in your strategy in order to get your digital transformation off to the best start?
Nathan Bush ranked in Australia’s Top 50 People in eCommerce
I was recently humbled to be announced as one of Australia’s Top 50 People in eCommerce for the fourth year in a row. This year was extra special to come in at number six and alongside some of the most respected, capable and generous retail professionals such as Jane Cay, Angus McDonald, Sven Lindell, Wayne Baskin and Amanda Green. I have learnt lots from all of them.