Assessing the initial impact on Australian retail and eCommerce
Add To Cart Podcast
In this episode of Add To Cart, we are joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. We discuss the ways in which the CoronaVirus pandemic is impacting the retail landscape in Australia and around the world and how businesses can best respond to this unprecedented crisis.
🎧 LISTEN TO THE EPISODE HERE:
Questions answered in this episode include…
- What impacts on retail are we seeing from Coronavirus?
- What are the surprising trends you’ve seen so far during this crisis?
- What are some short term tactics to ride out the wave?
- What other changes do you see coming?
🔥 HOT TIP
Key observations so far:
- Task focused shopping is subsiding. Purchase lead times are getting longer.
- Auction rates for search and social are decreasing without significant impact to ROAS.
- Branding remains important but needs to be treated sensitively.
- Most (not all) pureplay businesses are benefitting – especially in ‘home activity’ categories.
- Consumer confidence hasn’t reached the bottom… yet. Real economic impacts yet to come.
🔗 Links from the episode
- How Marketers Can Adapt to the Coronavirus Impact (Craig Somerville)
- 2020 in eCommerce: What To Expect (Kate Collinson)
- Retail in the time of coronavirus (Nathan Bush)
- Coke’s social distance messaging
- Dettol’s Handwash Challenge
- Tigerlily and Kikki K struggle
- Millennials change spending habits most amid Coronavirus outbreak
- Shopify Plus Commerce Evaluation Guide (Sponsored)
About your co-hosts
Kate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with a decade’s experience in eCommerce. She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing. She works with retailers including Nimble Activewear, The Daily Edited and Steele label.
You can contact Kate on LinkedIn.
Craig is Managing Director of digital marketing agency Reload Media, a multi-national agency with offices in London, Brisbane and Manila. Craig’s worked with some of the world’s leading brands on all aspects of their digital marketing, and is a regular industry speaker at events such as Online Retailer and Shopify Unite.
You can contact Craig on LinkedIn.
You can contact Danny on LinkedIn.
This episode was brought to you by…
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