In this episode of Add To Cart, we checkout Mike Halligan, Co-founder of Australia’s self proclaimed “best dog food” brand, Scratch.  Mike  has a long history helping grow Australian eCommerce brands and took the leap into his own venture when his dog got sick. Determined to reinvent the world of dog food, Scratch was born. 

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Questions answered in this episode include

  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…  


What do Uber, Airbnb, Nike, Canva, Woolworths, David Jones, Walmart, Lenovo, Booktopia, eBay and Adidas have in common? No, they’re not Add To Cart sponsors… yet. They all rely on Impact to facilitate partnerships between their brand and a brilliant network of other brands, content creators, affiliates, publishers and influencers. Impact is ready to help small, medium and large eCommerce businesses take their performance-based partnerships to the next level. I know all of those brands a bunch that you’d love to be a part of, and so I would… call me Nike. Visit impact.com/growth to learn more and view case studies from other retailers who are reaping the benefits. 

About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host:  Mike Halligan from Scratch

A strategic thinker with creative passion, Mike helps to grow and build brands, digital products & eCommerce channels with a unique blend of technology, storytelling, design and data experience.  He is the co-founder of Scratch, Australia’s fastest-growing direct to consumer pet company. Thousands of dogs around Australia lick their Scratch bowl clean and enjoy healthier food, made fresher on subscription without all the retail markups along the way.  Mike speaks on eCommerce, brand and the subscription economy.

You can contact Mike at LinkedIn

Please contact us if you: 

  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!