In this episode of Add To Cart, we checkout MIchael Tutek, Founder and CEO of Preezie. Michael actually had the idea for his business when he was a fifteen year old salesperson at The Good Guys. He held onto the concept and built it into what’s now known as Preezie – a guided conversion and discovery platform for online retailers.

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Questions answered in this episode include

  • What is the weirdest thing you’ve ever bought online? 
  • Who is your favourite retailer? 
  • Which retail fad do you wish was history?
  • Can you recommend a book or podcast that our listeners should immediately get into? 
  • Finish this sentence.  The future of retail is… 

This episode was brought to you by…  


Affiliate marketing has come a long way from the days when you used to send out content and a prayer. Impact is a technology company that helps retailers create revenue-driving partnerships with other brands, influencers, mobile apps, publishers and more! And the best part, all the manual backend work is all automated for you so you can spend time on the important stuff – building and nurturing your relationships with top performing partners. Impact is trusted by some of the biggest brands in eCommerce including Nike, David Jones, Walmart and Woolworths. Your prayers have been answered. Visit impact.com/gorwth to learn more or jump back to episode #81 to hear how Booktopia is driving 219% growth through the power of partnerships.

About your co-host: Michael Tutek from Preezie

Michael’s passion and LOVE is leading teams to build amazing technology and products that can revolutionise industries for the benefit of human progression. He completed an Electrical/ Electronic Engineering and Finance double degree at Swinburne University, Victoria.  Since then he spent a few years in corporate sales and business development.  Michael now embraces his passion for technology everyday as he works to build out the world’s first guided conversion platform, Preezie. 

You can contact Michael at LinkedIn

About your host: Nathan Bush from 12HIGH

Nathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you: 

  • Want to come on board as an Add To Cart sponsor 
  • Are interested in joining Add To Cart as a co-host 
  • Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!