In every engagement, Nathan’s goal is to lead transformational change through strategy, innovation and action.

Meet Nathan Bush

Nathan Bush is the founder and lead consultant at 12HIGH. He is a strategic leader who has defined strategies and delivered solutions across digital, marketing, eCommerce and IT.

He has experience in corporate, agency and supplier organisations and knows the challenges and opportunities for each. This experience has given Nathan a set of unique skills which align perfectly with progressive and innovative organisations.

Nathan has been awarded in the Top 50 People in eCommerce for four years running and was ranked number six in 2018.

“A super retailer and thinker. A lot of heart and head.
Well worth a coffee with Nathan if you are looking to kick some business goals.”

Paul Greenburg, Founder of National Online Retailers Association (NORA)

Most recently, Nathan was Group Digital Manager at Super Retail Group where he led digital strategy, operations and innovation across Supercheap Auto, BCF and rebel. In his six years at Super Retail Group, Nathan is most proud of establishing SRG’s Test & Learn capability, significantly growing eCommerce revenue and transforming the digital and IT culture by establishing new ways of working. This was achieved through initiatives such as replatforming the eCommerce sites onto Salesforce Commerce Cloud, leading the digital transformation programme and establishing the OmniRetail strategy for the Group.

In his time in creative, media and social agencies, Nathan led strategy which aligned creative, media and digital to ensure customer engagement and efficient investment. Achievements in this time included establishing Australia’s first social media listening tool, introducing and establishing digital channels for multiple clients and winning QLD Agency of the year on a number of occasions.

Recognised as a leader within the eCommerce industry, Nathan is regularly asked to commentate on industry news and events. This includes a regular column for Inside Retail, speaking engagements at conferences such as Shopify Commerce+ as well as monthly podcast,  ‘Add to Cart’.

Contact Nathan