About Nathan Bush

Nathan Bush is the founder and lead consultant at 12HIGH. He is a strategic leader who has led teams, defined strategies and delivered solutions across digital, marketing, eCommerce and IT. He has experience in corporate, agency and supplier organisations and knows the challenges and opportunities for each. This experience has given Nathan a set of unique skills which align perfectly for progressive and innovative organisations.

Nathan Bush profile shot

In every engagement, Nathan’s goal is to leading transformational change through strategy, innovation and action.

Most recently, Nathan was Group Digital Manager at Super Retail Group where he led digital strategy, operations and innovation across Supercheap Auto, BCF and rebel. In his six years at Super Retail Group, Nathan is most proud of establishing SRG’s Test & Learn capability, significantly growing eCommerce revenue and transforming the digital and IT culture by establishing new ways of working. This was achieved through initiatives such as replatforming the eCommerce sites onto Salesforce Commerce Cloud, leading the digital transformation programme and establishing the OmniRetail strategy for the Group. Nathan has been awarded in the Top 50 People in eCommerce for four years running and was ranked as number six in 2018.

Nathan Bush Salesforce PresentationIn his time in creative, media and social agencies, Nathan worked across clients including Federal and State Governments, Retail Food Group, QUT, Triumph, Heritage Bank and Parmalat. Nathan led strategy which aligned creative, media and digital to ensure customer engagement and efficient investment. Achievements in this time included establishing Australia’s first social media listening tool, introducing and establishing digital channels for multiple clients and winning QLD Agency of the year on a number of occasions.

Nathan is a big advocate of side projects. He has established a running shorts company from scratch called Running Duds, co-established The Digital Social which is a regular event to connect Brisbane’s digital community and is currently exploring a concept to bring together groups of disruptors to organisation boards.

“It takes more than just access to great technology to be successful online, it also requires the leadership and guidance of talented, motivated and inspiring individuals. Nathan is well known in Australia as a leader in e-Commerce and omnichannel strategy.”

Mike Larcher, Top 50 People in eCommerce 2018

Outside of work, Nathan lives in Brisbane with his wife and two young children, loves his sport and is dreadfully colour blind. He is really passionate  about making iterative steps towards mass change and utilises design thinking, lean and agile to do so. He wants to help organisations who are creating a better future (especially clean energy and education) and promote the amazing people doing interesting things in Brisbane.


View Nathan’s LinkedIn profile

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