About 12HIGH

12HIGH activates digital and eCommerce strategy to accelerate businesses growth.

The first successful flight for humans lasted 12 seconds. This first flight wasn’t a jumbo jet which crossed the Atlantic. And there were lots of failures before that 12 seconds. But it was only these 12 seconds which were needed. These were the 12 seconds which changed everything about how we live, work and play today.

12HIGH exists to help find and create the 12 second moments which will drive business transformation through continual action, proven insights and a culture of innovation.

“If you’re not OK with flying the plane as you’re building it, then you’re in trouble.”
Kara Goldin, Founder and CEO of Hint Inc

We work with organisations to make sure digital eCommerce basics are met, barriers to engagement are removed and new opportunities are capitalised on. We measure our success on your business growth.

The pressure to stay relevant for your customers is accelerating. The competitive landscape is constantly changing. Technology continues to advance. At the same time, many organisations are stuck with strategies which are dormant, projects which are slow and innovation which is inconsistent.

We believe that strategy should be active, not passive. Once a strategy is agreed, we focus our efforts on immediate validation rather than cumbersome business cases. The end result is smarter investment, rapid progress and continual innovation. 

The 12HIGH model has been modified for organisations by Nathan Bush who was previously Group Digital Manager at Super Retail Group (rebel Sport, Supercheap Auto and BCF). One of Nathan’s achievements in his six years at SRG included the establishment of the test and learn capability. This capability used Design Thinking, Lean Start-Up and Agile methodologies to deliver rapid prototypes, real customer feedback and strategic insights which helped shape the organisations activities and way of working.