A lesson in activating beliefs. @patagonia CEO, Rose Marcario, pens industry letter to allow all employees time to vote in the upcoming midterms 👊
Let Our People Go Vote
”Corporate citizenship” gets a lot of lip service, but too few companies stop to consider what citizenship really means. It‘s not ju...
"When you are in the retail business, it’s all about newness. But Sears stopped innovating.”
Sears, the Original Everything Store, Files for Bankruptcy
The retail chain struggled to adapt to changes in how Americans shop and engaged in risky financial engineering, racking up big losses.
Any coffee, perfume or fast food retailers in for a prototype? 👃 #ecommerce #innovation
These Researchers Want to Send Smells Over the Internet
Electrical stimulation of cells in the nasal passages produces sweet fragrances and chemical odors
The "halo effect": opening a physical store increases eCommerce traffic by 37% according to @ICSC (International Council of Shopping Centres). #ecommerce #retail
The Halo Effect: How Bricks Impact Clicks
Explore whether or not physical stores have any impact on retailers' web traffic, consumer perceptions of and behaviors with a brand.