12HIGH’s approach to transforming business strategy

12HIGH actively transforms business strategy.

Business strategy is too often passive. It is too rigid. It is too often theoretical. It is too often presumptuous.

We believe business strategy is your greatest weapon. It shouldn’t be treated as a chore. But in order for strategy to be effective, we need to change how we approach it.

Business strategy needs to be focused. It is easy to gravitate towards the shiny things. The loud things. The easy things. We use a mixture of data and empathy, measured against your organisational goals, to identify the biggest gaps and opportunities for your business. We pursue progress of these opportunities at pace.

Business strategy needs to be flexible. As Mike Tyson once said;

“Everybody has a plan until they get punched in the mouth.”

Your strategy is your guide but it doesn’t mean you follow it blindly. We break your strategy down into what we can do tomorrow, what we will achieve over the next 90 days and larger, long-term projects. By revisiting these tactics regularly we can adjust our actions while remaining true to our strategic approach.

Business strategy needs to be inquisitive. How often do you see a business strategy admitted it that it doesn’t have all the answers? Rarely. Strategy is implicitly self-assured. However, the right questions are often more valuable than  the supposed answers. By using a Test & Learn approach we not only test what we think we know but get some answers on what we don’t know.

Business strategy needs to be tested. Strategy is easy to form if we approach it as a presumptuous and theoretical exercise. At it’s most dangerous, strategy is a collection of well paid opinions. We believe strategy needs to be co-created by a diverse group – including our customers. By getting real validation form customers we set ourselves up for success early and don’t wait until execution to find out the uncomfortable truths.

Business strategy needs to be actionable. Annual strategy papers which are approached as a compliance exercise and stored in bottom drawers are not only useless but wasteful.

We want strategy to be your most valued companion.

It should be front and center in what you measure, where you invest and what you create. By ensuring that your strategy has actions which you can commence today, with a long term view for the future, means you get instant and long term value from the exercise.

This is how 12HIGH approaches business strategy. We specialise in digital strategy but use our test and learn approach (including our OODA methodology) to apply digital thinking to any business problem. We would love the opportunity to transform your strategy as well. And no, we promise we won’t bring Mike Tyson with us.

Nathan is the founder and lead strategist at 12HIGH. 12HIGH specialises in establishing digital strategy including digital transformation, Test & Learn capabilities, eCommerce optimisation and customer connection. Contact 12HIGH now