12 High

What We Do

12HIGH activates strategy. We bring strategies to life through testing and learning to achieve smarter investment, rapid progress and continual innovation.

Digital Strategy & Transformation

12HIGH deliver actionable digital transformation and strategy, optimise your digital experience and help plan your technology roadmap.
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eCommerce & Retail

We develop practical eCommerce and omnichannel strategies, advise on retail technology and perform eCommerce optimisation.
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Marketing & Customer

12HIGH create customer centricity through customer experience mapping, development of brand strategy and analysing channel strategy.
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Test & Learn Approach

Our strategies are immediately actionable with our Test & Learn approach. This includes focused hypotheses, rapid prototypes and customer validation.
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What We’re About

The first successful flight for humans lasted 12 seconds. This first flight wasn’t a jumbo jet which crossed the Atlantic. And there were lots of failures before that 12 seconds. But it was only these 12 seconds which were needed. These were the 12 seconds which changed everything about how we live, work and play today.

12HIGH exists to help find and create the 12 second moments which will drive business transformation through continual action, proven insights and a culture of innovation.

12HIGH’s $5K Digital Audit

Need an independent and experienced leader to get your digital strategy moving quickly? Let’s keep this simple. We’ll deliver a digital audit and an action plan for you for $5k.

Internal Exploration

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⇢ Understanding of business goals, capabilities and operations
⇢ Aggregation and review of existing research and insights
⇢ 1:1 empathy interviews with key stakeholders

External Exploration

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⇢ Online market and trend analysis
⇢ Online competitor analysis
⇢ Customer sentiment and feedback analysis

Situation Summary

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⇢ Online channels analysis inc web, marketing, search and social channels
⇢ Digital technology review inc web, analytics and UX
⇢ Identification and rating of key performance benchmarks

Action Plan

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⇢ Opportunity and gap summary of current investment, technology and capabilities
⇢ Prioritisation and recommendation of top five opportunities
⇢ High level next 90 day plan

The Digital Social: June 2018

The June 2018 Digital Social was held at The Mill in Fortitude Valley and featured Myles Lawlor, Head of Technology at YouFoodz who shared with us how YouFoodz approach predictive modelling, selling in customer centricity and scaling a high growth business. See what it’s all about here…

Practical tips to changing culture as part of your digital transformation

Earlier this week, I was featured in the Which-50 cover story, ‘Change Is Hard. Here’s How To Build A Culture That Delivers Your Digital Transformation‘. The article has some great tips on how to change culture as part… Read More

Nathan Bush ranked sixth in Australia’s Top 50 People in eCommerce

I was recently humbled to be announced as one of Australia’s Top 50 People in eCommerce for the fourth year in a row. This year was extra special to come in at number six and alongside some of… Read More